I was disappointed to miss yesterday’s G+ session with Joshua Berg and Mark Traphagen on social media optimisation (SMO) and search engine optimisation (SEO), unfortunately it was on at 1am London time. However, I have caught up with the YouTube video which is embedded below. It was a great session that covered a lot of incredibly useful information including how embedding lots of links in Google+ can actually reduce your authority. There was so much good stuff I made lots of notes as I listened to the video. I thought I would blog my notes as they might be helpful for people who don’t have an hour and twenty minutes to spare to watch the video. However, I would encourage you to watch the video if you can find the time, it covered a lot of information about social signals and authority which is something I have been interested in for a while.